"What a great effort at our National Meeting! You coached us marvelously, as exhibited by the outpouring of positive comments relative to the content of the presentation. I have never seen such retention. The calls coming in Monday centered around EXECUTION activities!"

History is full of once successful businesses which no longer dominate the market. What happened to A&P? Sears? General Motors? Big Blue?

While volumes have been written regarding the demise of these and other businesses, most focus on macro issues such as evolving markets, exploding technology, new paradigms, and the like. This intense, eye-opening presentation suggests that the primary reason successful businesses don't stay successful is not because of the market, technology, or even new paradigms.

Businesses fail because the people in those businesses fail.

This one to one-and-a-half hour program focuses on five criteria providing the needed "shock treatment" to continue the process of transferring accountability for results from management to the line level individual and/or distributor franchisee.

Deficiency of Execution

Most people have a working knowledge of the information they require to do their job. The problem is not knowledge, but rather a deficiency of execution. Individuals and businesses don't stay successful because they don't do what it is they know they should be doing.

Lose the Desire to Compete

Success breeds failure. When a business and an individual begin their quest, their hunger for survival, much less success, drives an unbelievably focused effort. At some point, however, successful businesses and individuals consciously or subconsciously come to the conclusion that "they have arrived." The desire to compete is lost. Security is the focus. Decisions are made for the good of the individual rather than the good of the business. And, we begin to lose our business.

Lower the Standards

Good times camouflage poor performance. Corners are cut, standards are lowered when things are good. The challenge is to establish and then maintain non-negotiable standards of performance throughout the life of the business which will insure success not only in the good times, but also when the market again falters.

Lose Sight of the Mission

Seemingly every company in the world has a mission describing the importance of the customer. Successful businesses don't stay successful because the individuals in the company lose sight that their function directly impacts the overall satisfaction of the customer.

Fail to Take Risks

Status quo is death. Calculated risk, calculated change, and improvement at the individual level is mandatory.

Beveridge Think

"If you're good, get better. Grow or go is the standard."