As the content expert for a series of conferences for IBM, UPS, Inc Magazine and others, Dirk Beveridge has delivered this unique and timely presentation with astonishing results.

While many businesses today are jumping into the internet with unprecedented excitement, very few are generating the needed return-on-investment and/or profitability. This eye-opening session puts technology and the internet into the proper perspective. Technology is a tool for driving profits, not a tool to jump into for the sake of the tool-technology itself.

This insightful and challenging program examines:

• How to determine if technology and the internet can help you do business in more meaningful ways.
• How to avoid the common mistake being played out over and over – using outdated marketing strategies with today's technology.
• Four critical success factors to drive improved profits through smart marketing with technology.
• How to better add value with technology.
• Specific business examples to be used immediately