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"Good things happen when our people are exposed to Beveridge Think."
- Ameritech
Business
- It is impossible to sustain a competitive edge in product or price.
- Success breeds failure.
- Good times mask poor performance.
- In business everyone is part of the "sales promise" and all prioritize identifying and then satisfying the customer needs... profitably.
- The day the identity of the business is synonymous with the product line, you're on your way out of business.
- People don't do business with businesses that look "sick", and people only buy from people they perceive to be successful.
- Most companies perceive their standards for customer satisfaction to be "something extra". The customer, however, feels those standards are only "adequate".
- Trading off customer satisfaction for employee satisfaction is the fastest way I know to go out of business.
- Success in business is not a goal. Success is a result.
- Rarely will a business fail because of a "deficiency of knowledge". Most businesses fail because of a "deficiency of execution".
- Unless your company generates "more than satisfied" customers, you are no longer competitive.
- Marching orders for the posturing of a successful business: "We won't ask for your business unless we can help improve your business."
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