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"We would like to thank you for your presentation at our recent conferences sponsored for our distributors. The content was outstanding and right on target!"
Hewlett Packard

In The News

Black Enterprise
"Don't Get Stranded In Cyberspace"
By: Rebecca Frances Rohan

"People are quick to say 'put your e-mail and a URL on literature and advertisements,'" says Dirk Beveridge, president of The Beveridge Consulting Group in Barrington, IL. "But, more than that, you need to drive people to your site who will generate word of mouth."

Use what's uniquely yours to generate traffic. "Why go to the IBM Website? Sure, you can learn about ThinkPads...but they also have an Internet strategy tool that will help you determine where you're strong and where you're weak in your Internet strategy," says Beveridge. "That's what gets people coming back."

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