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THE NEWELL GROUP CHALLENGES:
"This broad, decentralized consumer product conglomerate was void of sophisticated, applicable sales management systems, yet had years of growth and success from acquisition. Good times had, it was feared, camouflaged poor performance."
THE NEWELL GROUP SOLUTIONS:
"Quickly, yet effectively expose the sales managers and general management at all divisions to an upgraded, current, more 'coaching postured' management style. Have Dirk Beveridge detail the generations of management methodology as they relate to our unique group."
THE NEWELL GROUP RESPONSES:
- "These are difficult times and Dirk Beveridge gave us strong direction."
- "Dirk not only 'talks the talk' – he walks the walk."
- "Excellent…we talked about your ideas and concepts throughout the remainder of the conference."
- "Dirk Beveridge was the highlight of the best sales meeting we have ever had."
- "High energy, total enthusiasm. Really into it. Exciting."
DIRK BEVERIDGE'S COMMENTS:
"A whole lot of managers resist the concept, but a sales manager's job is not to sell. His or her job is to coach and train others 'how to sell.' At Newell, we delivered the rational, the methodology, the systems, and the tools with which to do just that. The results were OUTSTANDING!" |
